Digipaks are CD cases with the CD and a varying number of fold-out panes, each including unique images and information about the album or artist. Digipaks cost more than standard CD cases due to their cost to produce and the extra content given.
Digipaks are only really used for the following things; to promote an artist, to promote a specific song or to celebrate a specific release or a new album, etc. They are essentially another form of advertisement which are themselves advertised.
When creating a digipak the main focus is put into ensuring that it will stand out and meet all of its aims. The use of bold colours, unique fonts, important information and design are all taken into consideration when creating a digipak in order to achieve the best results from it.
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