Laura Mulvey's 'Male Gaze Theory' was constructed during her essay 'Visual pleasure and narrative cinema'.
The idea of the male gaze came from Mulvey realising that the audiences viewpoint is that of a heterosexual male. The way that women are 'seen' or filmed in the majority of music videos objectifies women for men, due to this men are given all the 'power' in the music video. Raising an issue of inequality in the large majority of popular music videos. Due to this viewpoint of the male simply having women as objects to look at is where Laura Mulvey created the name 'Male Gaze'.
Within Mulvey's theory she details that women can only be seen in one of two ways. Laura Mulvey describes these two different portrayals as follows.
1) Virgin Look
2) Sexy Whore Look
Mulvey has also continued this theory across the media, especially targeting films, however the 'Male Gaze' fails to change from one media form to another.
All in all the theory is based around the idea that men are given all the power and control over the women, and they are just merely objects of one of two types.
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