Intertextuality in Music Videos

Intertextuality inclusion of other texts into another text, be it through mimicking, referencing or simply copying. Intertextuality occurs in a range of different texts, one example being music. Intertextuality can be used to challenge or agree with ideas expressed in other texts or to highlight artists or a specific message within a text.

Most commonly, intertextuality is used in music videos to highlight idols and icons. An example of a music video referencing another text is 'Madonna - Material Girl', where Madonna dressed and appeared as Marilyn Monroe had in 'Diamonds are a Girls best friend', not only this but the whole blonde 'Material Girl' look. This was to highlight her idol, this image has also lead to become part of her and her identity.