Friday 16 September 2011

Our Target Audience

The target audience for our music video, 'Wheels' by Foo Fighters, consists of, most obviously, fans of the 'alternative rock' genre, and also fans of the 'Foo Fighters'. The main age group that we are targeting will be within the age range of 16-24. Our audience will be mostly made from students and possibly fans of other rock genres. People who play instruments, such as guitar and bass, may also have a strong interest in our video considering the instruments going to be used within it.

This is mainly aimed at young people, this is because the lyrics portray when a girl breaks up with a boy and then he finds someone else and moves on, and some young people may be able to relate to this in some way.

Our music video will offer some of Richard Dyer's theory needs to our audience

Escapism
Entertainment
Education
Identification

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