Representation within our music video is quite straight forward. Due to our target audience being around the ages of 16-24 our actor in the narrative side of the video belonged to this age group. The performance side of the video also matched our target audience by pleasing the musicians and traditional rock fans who enjoy performance in a rock music video.
Character costume was something we focused on quite a lot when preparing and filming our video. We kept our actors costume smart and suitable whilst paying close attention to colours. His clothing was kept dark to portray his emotion, the lyrics through visuals and to follow typical conventions of the rock genre. The band also wore mainly dark clothing, mimicking that of other rock bands.
Our actor was also portrayed in a dark light the majority of the time, we also added a colour correction and vignette borders to the majority of our shots to darken shots and again reinforce the tone of the lyrics and the gener.
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