Brand identity is crucial to all aspects when creating the video itself, the digipak and the advert. The band identity is important as it is how the band will be seen and viewed in the public eye. The way the band are portrayed is vital to future success, they must come across as respectful otherwise they may be frowned upon by the public and this could impact sales and general success.
How we created brand identity
Brand identity is created through all stages of production, their clothing matters, the digipak colours matter and the overall layout of everything matters. Our band were always dressed appropriately and generally smartly. The colours we used were consistent and helped to create an overall band identity, showing consistency and a smart style. This will all add together and create a suitable and successful band identity.
How we think the digipak will sell the song/band?
The digipak has got a simplistic look, which adds to the smart and bold band image that we have tried to create. The clean look and lack of 'disapproved images' also allows us to access a wider audience as there will be no parental locks overshadowing our video. This again also adds to the respectful band image.
How we think the advert will sell the song/band?
The advert is a clear echo of the digipak design. This allows us to continue our simplistic and respectful band identity. Much like the video and digipak this will not feature an explicit or inappropriate content, again widening our audience and creating a more popular and better recognised band identity.
What elements communicate the genre to the audience?
The entire performance part of our music video communicates the genre to the audience. The instruments themselves add the feel of a rock genre music video. The border used in our advert and digipak offers a grunge feel which adds to the rock genre.
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